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AN INFORMED HOME SELLER’S GUIDE 8 Key Steps to a Painless and Profitable Home Sale
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder @pindersingh .c om
8 STEPS
To Becoming an Informed Seller
Planning to sell? If you’re like most home owners, you’re struggling with a few questions. After all, you’re about to sell the single biggest asset you’ve ever bought.
You might have questions like, What’s my home worth? Should I use an agent or go a t it alone? What can I do to make my home as attractive as possible?
And of course, the big one: How do I get the most for my home?
The best way to start answering those questions is to be informed. If we’ve done our job right, then this guide should a) give you answers to many of those questions and b) make you feel a lot more confident about the whole process.
And if you still need more information? Our job is to make things easier--just ask. That’s what we're here for. You can learn more about us and our services at the end of the guide.
Welcome aboard,
PINDER SINGH | BROKER
Royal LePage Meadowtowne Realty 416.357.4999 pinder@pindersingh.com
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder @pinder sing.c om
STEP 1
Most sellers use a real estate agent. You certainly don’t have to, but there are good reasons why most people still do: Choosing the Best Agent for the Job 1. Pricing is a real art. The biggest factor in determining how quickly your home sells is the price, and deciding that price is trickier than it seems. It takes experience and even 1% more for your home can mean thousands to your bottom line. 2. Negotiating is hard. Not just hard to do, but it can feel uncomfortable. If you want someone to negotiate fearlessly on your behalf, you need an agent. 3. Marketing is more than MLS. To get the most for your home, you need as many buyers interested as possible. According to REALTOR.com, 82% of real estate sales are the result of agent contacts. 4. Showings and paperwork are a pain. There’s more to the legal side of a home sale than you might think, and showing your own home is not only awkward, it can really complicate your schedule. An agent takes away the burden of all these things, and works to get your home sold for the best price in the fastest time. After all—you’ve got a life to live.
How much of that price is yours to keep? I have included a worksheet t o help!
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder @pinder sing h.com
STEP 2 Setting the price for your home is challenging. Too low, and you leave money on the table. Too high, and you scare away buyers to other properties. To complicate all this, your home is an emotional asset— it’s hard to see it objectively. Price Right to Profit More
To find the optimal price—one that maximizes the sale price and minimizes the time it takes to sell—requires strategic thinking.
Pricing is something agents spend their careers refining and mastering. They combine intimate local and national market knowledge, an exhaustive study of similar homes for sale, and an analysis of past sales to come up with the optimal list price. And then they combine that with your unique needs to pick a price that fits you . It’s no easy task, but it’s a critical one. Pricing your home right the first time results in more exposure, more showings, more offers, and ultimately, the highest price for your home.
If you want to get as much for your home as possible within a reasonable time frame, you need to get the price right.
First, it is important to understand that only the market can determine the ultimate value of your home. That said, choosing the optimal list price is essential to maximizing your home’s value. If you price too low, you risk not getting as much as you can for your property, but price too high and you risk losing potential buyers who may think your property is out of their price range and you help your competition sell faster.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 2 Pricing Pyramid
Definition of Market Value Market Value is the highest price estimated in terms of money which a property will bring if exposed for sale on the open market allowing a reasonable time to find a purchaser who buys with the knowledge of all the uses to which it is adapted and for which it is capable of being used. Frequently it is referred to as the price at which a willing seller would sell and a willing buyer would buy, neither being under abnormal pressure.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 2 Our Fee For Service
Where the commission dollar goes. When most people buy or sell a house they know they pay a commission and it always appears to be a large amount. What most people don’t know is how that commission is distributed. Most people either don’t know or assume that it all goes to the real estate sales representative. This couldn’t be farther from the truth. The real estate sales representative gets a very small portion of the total commission. Below is a simple chart that shows how our commission is most frequently divided. First and foremost the largest chunk goes to the brokerage who represents the buyer. This is as much as 50%, which is then split between the buyer’s sales representative and his or her brokerage. Then another chunk goes to the brokerage of the listing sales representative. The remainder goes to the listing sales representative who then must pay for advertising, open houses, flyers, brochures, signs, websites, board membership, annual licensing fees, insurance and many other, often small things, but all of which add up to a lot and leave 15% or less as the actual take home “Pay” for the real estate sales representative. Option 1 : Selling but NOT Buying - 5% total with 2.5% to each Option 2 : Selling AND Buying - 4.5% total with 2% to Pinder & 2.5% to the buyer's agent Option 3 : If Pinder Singh represents the Buyer also - 4%
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 3 Prepare to Amaze
After price, the condition of your home is the single biggest factor determining how fast—and for how much—your home sells.
REALTORS ® repeatedly find that people can’t visualize the potential of a home. They have to see it. That means that how your home shows now is how people see themselves in it. They can’t see past the chips, leaks, clutter and stains—in fact, they tend to focus even more on those things.
Luckily, you can dramatically improve how your home sells with few quick steps:
• Clean. Inside and out. It matters. A lot. • De-clutter. Give it away, throw it away or store it away, but get it out of your house. • Make minor repairs. Chipped paint, cracked tiles, squeaky hinges, leaky faucets. Fix everything you can. • Consider staging. According to the National Association of REALTORS ® , staged homes sell 49% faster, and for 7-11% more money. • Clean again. Really. It’s that important.
Sound overwhelming? You don’t need to do it overnight. We can help .
Think of it this way: everything you remove from the house, clean or repair puts money in your pocket. You’re getting paid to do it!
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 4 Maximize Exposure to Buyers Once you’ve found a price for your home and put it in showroom condition, there’s one more critical piece of the puzzle before buyers begin flocking in to see your masterpiece: getting their attention. Getting the word out about your home matters for two critical reasons. First, buyers can’t be interested if they don’t know your home exists. But more important still, the more buyers you have interested in your home, the higher the potential sale price, and the faster the sale. Marketing your home to the biggest audience possible takes more than a sign on the front lawn. The best and fastest home sales use a combination of many of the following: • MLS Listing . The largest online database of available real estate. • Virtual Tour. A behind-the-scenes, online look at your home and neighbourhood. • Online Exposure on nationally ranked real estate websites such as realtor.ca, royalleapge.ca, meadowtowne.com • Proactive Prospecting . Reaching out directly to people who might be interested. • Property Brochures . Great photos, vibrant descriptions in professional take away form. • 24-Hour Online Ads . On major online sites from duPont Registry, Kijiji and social media advertising on Facebook and Instagram. • Print Marketing . Print ads, just listed cards and more. • Social Media . Facebook, Instagram and more.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 5 Show it Off! As interest in your home rises, so will interest in seeing the real thing. It’s time to show off your masterpiece to prospective buyers.
A REALTOR ® will take care of almost all of the details, but here are a few tips to maximize the showing experience.
• You should leave . Buyers want to be able to look around and discuss your home candidly. They won’t be comfortable if you’re there. •In addition to the usual tidying, make sure your home is inviting . Turn up/down the temperature. Leave the lights on. Open the blinds where appropriate. Leave inside doors open or slightly ajar.
• Leave out any additional information that’s helpful —property brochures, floor plans, and contact information.
• Put away valuables . Although buyers will be accompanied by their Realtor we want to decrease the possibility of any valuables going missing or getting damaged. We want to ensure you have a safe and wonderful experience with our team!
• Be as flexible as you can —try to accommodate the buyer’s schedule.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 6 Negotiate Like a Master
Now this is where things get exciting. You’ve got an offer or maybe two or three at once! In most cases, your home’s list price won’t be the selling price. When it comes to settling on that final magic number, you’re going to be negotiating . That’s something we are experts at, but here are some key strategies for owners: It’s a conversation. Don’t be offended by low offers and conditions. No one is forcing you to accept them. Think of it as a starting point to have a conversation.
Always counteroffer. Momentum matters. Just the act of moving a deal forward helps make the deal happen.
Price isn’t the only thing. You can negotiate on price, offer conditions, assets in the home. Don’t get stuck on one thing.
Remember, even 1% more for your home can mean thousands to your bottom line.
And once you agree, the buyer provides a deposit cheque to be held in trust until the conditions are met. The conditions usually have a set time for removal, and usually include things like an inspection and financing. Once the conditions are met, the buyer signs a waiver and the deal is firm. If you’ve completed all these steps, then you are a successful home seller.
Congratulations!
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 7
Calculating Your Net Proceeds The cheque is in! Now how much do you get to keep? There are a number of closing costs to consider. Legal Fees. Lawyer’s fees vary, but often have structured fees for the purchase and sale of homes posted on their websites. Sellers pay in the area of $1000.00 for a lawyer to look after the legal details necessary to close their home. Mortgage Fees. Check with your mortgage lender to determine if any costs will occur when transferring or releasing your mortgage. There is sometimes what is referred to as a discharge fee to remove the mortgage from title that can range from $100 to $250. Disbursements. These fees cover additional legal expenses such as travel, copies, couriers, registration fees and preparing document transfers. Disbursements can range upwards of $500, but can sometimes be built into your legal fees. Adjustments. It’s difficult for a home seller to calculate exactly how much money is owed to which utilities on closing day. Your lawyer will ensure that any overpayments or deficiencies on rents, mortgage interest, property tax and utility charges will be corrected, and the buyer and seller will be credited or charged accordingly. Moving Costs. Moving costs vary based on location and the amount of possessions being moved. If you’re moving yourself, you should factor gas, rental vehicles and moving supplies.
To estimate your net proceeds, see the worksheet at tached .
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
CALCULATING NET PROCEEDS
Estimated Selling Price
$
Less:
Mortgage Balance
$
$
Mortgage Penalty (if applicable)
Interest Per Diem (Interest from last payment to date of closing)
$
Property Tax / Utilities Adjustments
$
Real Estate Commission with HST
$
Moving Costs
$
Other:
$
Estimated Net Proceeds of Sale
$
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
STEP 8 Meet with Pinder a nd The Pinder Singh Team Feeling more informed? We hope so!
There’s a lot to selling a home. If, after reading this, you feel like you want some help, we'd be happy to speak with you. We’ll provide you with a complimentary market evaluation of your home, and answer any other questions you have. We've added some worksheets and other reference materials in this package. We think you’ll find it helpful for becoming even more informed and getting organized to get the most for your home! We are very proud to offer our TEAM services. We strive to provide a "one stop shop" style of service. Whether that is through having multiple Realtors on our team providing depth and combined skills to reach our clients' real estate goals or professionals that will make the process seamless. We have everything covered, multiple options for lawyers, home inspectors and mortgage brokers. We provide staging, options for movers, painters, contractors and even discounts at The Brick, 1-800-Got-Junk, Bed Bath & Beyond and so much more! Our Team Administration Manager will help with the details to ensure nothing is missed as we help negotiate the best price for you. This includes a moving concierge service to help with changing addresses, forwarding mail with Canada Post and tips for moving. We look forward to providing you with a concierge style service and ensuring you have a comfortable and memorable real estate experience.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416 . 357 . 4999 | e pinder@pindersingh.com
BACKGROUND
A Little Bit About Pinder I’ve been in real estate for over WZHQW\ years, and licensed as a real estate salesperson for RYHU fifteen. I started working at the office while in school and quickly realized I should be on the other side of the desk. Within months I earned awards and was in the top tier within my office. I went on to obtain my Broker’s license and become a Manager. During this time I was in charge of training, coaching and mentoring agents. I helped them with their day-to-day questions, challenging deals and overall growth as professionals. Some of these Realtors were ranked in the top 1% elite and I assisted with any questions the agent had or questions from clients that they were unable to answer.
Why hire the student when you can have the teacher?
My strengths are real estate specific knowledge and negotiating. I have proven results and it comes from working hard during negotiations, and having the experience to set the right price. That’s no easy task. A majority of my business comes from referrals—my clients stick with me. If you’d like to speak to any of them to learn why, I’d be happy to arrange it.
On a personal note, my fiance and I have a son who is nearly one years old and I love to spend as much time as I can with my family when I am not busy with real estate. I enjoy playing ball hockey as well as soccer and am a goalkeeper in both sports. Some say I enjoy having the responsibility on my shoulders in all aspects of my life! I am also passionate about music, art, fashion and cars. Thanks for sharing your time with me. I wish you all the best on your home sale. If I can help in any way, just ask. Sincerely,
PINDER SINGH | BROKER
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
BACKGROUND
A Little Bit About Mark From a young age I have always had a fascination with homes and architecture. I used to spend many weekends touring model homes with my family and keeping the salesperson occupied with the many questions I had. I wanted to know all the details such as: quality of construction, location, options that would be included, décor, upgrades, pricing etc. This ultimately led to my first purchase of a new build home just after my 19th birthday! Growing up in Calgary, AB during the time of its boom, I knew I had to capitalize on the opportunity and began to buy and flip new homes. I would design the homes with the builder, evaluate the location, ensure the necessary upgrades were completed, and the home was staged with appealing décor. Followed by great marketing as the cherry on top, all of the aspects necessary for a quick and profitable sale. After the many home flips, I knew real estate was my passion and I took the leap to make it official and become a licensed real estate professional in 2007. Having worked in both the Alberta and Ontario markets, (since 2011) it has provided me with a wealth of knowledge and experience, which I am able to pass along to my clients. I have a solid background in understanding real estate markets/ trends, negotiating terms/conditions and of course price! I have the most loyal and appreciative clients that have continued to stand by me over the past 13 years and I am sincerely grateful for their support.
The time and dedication towards my passion for real-estate would not be possible without the love and support of my beautiful wife Natasha and our 3 princesses, Mariyah (8), Alayna (5) and Selena (3). They truly are my greatest joy and I love spending every spare moment with them and our extended family and friends! I also have a love for movies, football, cars and music. Thank you for allowing me to share a bit about myself and I look forward t o getting to know you and your family, and provide the knowledge and trust you need to help guide your real estate decisions.
MARK FERREIRA | SALES REPRESENTATIVE
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416 . 357 . 4999 | e pinder @ pindersingh.com
BACKGROUND
A Little Bit About Natesha Natesha is the Team Administration Manager with a background in Real Estate and Business Human Resources. First starting off her career in human resources, she gained a considerable amount of experience in helping others and managing operations and back-end details. These are two things which she is extremely passionate about. She enjoys helping others reach their goals and ultimate potential. After becoming interested in the Real Estate industry, she made the transition working in an administrative position in the office. Quickly learning the ways of the industry, her love for Real Estate & previous experiences lead her to the role of our Team Administration Manager. She is a team player, eager to learn and is self-motivated. Her enthusiasm and passion are ideal to assist in running our team & business smoothly, ultimately servicing our clients to the best of our abilities. Growing up in Guyana and moving to Toronto and living in different cities throughout the GTA, she learned & appreciated the different cultures and values learned over the years which has influenced her decision in her career path.
She understands the value of working together as a family as she is a mother of two, whom she enjoys spending her time with. Natesha also loves baking, trying new recipes and yoga. She believes is having a balance with what we love doing and the people we love, this is key to living our lives to the fullest.
NATESHA SOHAN TEAM ADMINISTRATION MANAGER
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
ACCOMPLISHMEN TS
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
ACCOMPLISHMEN TS
OUR AVERAGE SALES 0.42% HIGHER TO ASKING RATIO IS THAN AVERAGE OUR AVERAGE DAYS ON MARKET FOR OUR LISTINGS IS 11.7 DAYS LESS THAN THE AVERAGE ON THE ENTIRE TORONTO REAL ESTATE BOARD, MEANING WE SELL 59% FASTER WE BRING OUR
F O R O U R L I S T I N G S WHICH SAVES O W N B U Y E R 1.79% MORE OFTEN Y O U M O N E Y
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
ACCOMPLISHMEN TS
BEST OF THE BEST
#13: Pinder Singh Royal LePage Meadowtowne " Do you want a 5-star real estate experience? Let Pinder turn all your real estate dreams into a reality. Follow Pinder on social media and get started on your new exciting real estate journey! " - Property Spark
pindersingh.royallepag e pindersinghrealtor pindersingh.com
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
DESIGNATIONS
Founded in 1984, duPont Publishing publishes five luxury lifestyle titles that reach individuals whose net worth significantly exceeds what is traditionally considered upscale. They have a great online following in the luxury marketplace. This is a gateway to renowned luxury homes, fine estates and unique properties for sale from around the world. This site showcases the world's finest luxury real estate for sale from the beaches of Fiji Island to the mountains of Colorado. duPont Registry is the exclusive intermediary between ultra-affluent buyers and the luxury-real-estate sellers. We are proud to have showcased clients' homes on duPont Registry as duPont Registry Elite Agents. As Seller Representative Specialists we are part of an elite group of experts who are trained as sellers' advocates to understand the specific needs of sellers. Seller representation is the focal point within the real estate transaction. From listings and valuations to marketing and negotiations, sellers rely on us to have their best interests in mind and guide them through the entire process. The SRS designation elevates professional standards, ehances skills and performance to help clients get the best results, and recognizes real estate professionals who demonstrate the knowledge and skills essential for seller representation. Earning the Social Marketer Designation helped our team develop a strategic approach to using social media in marketing your home. These strategies differentiate our team and ultimately the homes we market for sale, driving leads, specifically potential buyers. Leveraging social media optimizes listing marketing. Similar to the Social Marketer Designation however distinct in that the previous focuses exclusively on social media tools whereas eAgent certification helps develop strategies utilizing websites, SEO - search engine optimization and related technology and other online tools that provide information, value and bring potential buyers in contact with your representative in efforts to get your home sold for top dollar. PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pindersingh@royallepage.ca
TESTIMONIALS continued You are a professional who truly cares about your clients “Pinder I want to personally thank you for all you did. You are a professional who truly cares about your clients. Thank you for helping me find a home that suits my needs and most importantly helping me get through a difficult time in my life.” - Rob From My Sellers, Buyers & Investors
Pinder is extremely professional and accommodating! “My wife, son and I would like to say thank you to Pinder for all the help and guidance he provided us. We were looking to sell and buy a bigger home, in which Pinder treated this transaction as if it was his own. He was quick to always put himself in our shoes when thinking about our little one as he himself was becoming a first time parent too. Pinder is extremely professional and accommodating.
Thank you Pinder, for helping us find our new home to grow within.” - Ali, Fariza, and Amir Pinder operates like a 24/7 – One Stop Shop
“Pinder Singh is a very astute and professional realtor. He is client focused and delivers prompt, efficient and quality service. He not only sees the buying process end-to-end through to completion he also ensures key objectives are met in a timely manner. When we first met him and explained what we wanted, he paid attention and listened to our specific needs. He acted consistently in accordance with his professional ethics and values. Being new immigrants to Canada and having minimal knowledge of the emerging trends in the Canadian Real Estate Market, we were not sure whether to buy a condo or a semi-detached house. With Pinder’s great leadership skills and vast up-to-date knowledge of the market, he was able to educate and guide us through the seamless buying process. He presented our offer to the Seller and managed to get us a good price using his interpersonal communication and exceptional negotiation skills. Last but not least, Pinder operates like a “24/7 - One Stop Shop”. Whatever additional service we require he went out of his way to research and quickly recommend a few good companies for us to choose from. We must say, he has built and maintained a good network of people whom he can recommend to his clients. Pinder exceeded our expectations and indeed is an added asset to Royal LePage. We will most definitely, and highly recommend and refer him to our family, friends, colleagues and the whole community. - Patrick, Nancy, and Christine
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
TESTIMONIALS continued You are guaranteed to receive the best service an agent can provide “Pinder was a pleasure to have as our real estate agent. He guided us through the process with full disclosures and we always felt as if we were on a team. He never left any questions unanswered and always responded promptly. We would highly recommend Pinder over any convention real estate agent because you are guaranteed to receive the best service an agent can provide. As it was the first time we were buying a house, the ease at which it happened made us wonder why we hadn’t purchased a house earlier! He was so dedicated that he was in the hospital the day we put in our first offer and still helped us close our house. Pinder is a positive person and his excitement and energy is contagious. Anyone would be lucky to work with him!” - Sonia and Hamid From My Sellers, Buyers & Investors He was very quick in responding and goes above and beyond “Pinder helped me lease my home shortly after closing due to untimely circumstances of purchasing. His great professionalism and expertise made the process a breeze. He was very kind and thorough as this was my first experience in the Realtor market. He is very quick with responding and goes above and beyond to meet your expectations. Due to his quick but efficient efforts I had offers the next day after releasing for showings! Although our professional relationship was short, I highly recommend and will consult him in the future for real estate purposes. Thank you for being so awesome Pinder!” - Namanda I will be recommending Pinder to anyone I know who needs a Realtor “Pinder was amazing during the sale of our condo. We were in a tough situation and he handled it like it was no big deal, which made it so much easier for us to manage. He staged our apartment so beautifully I almost regretted that we were going to sell. Everything about the sale was smooth and easy from set up, staging, showings and open houses through to negotiations and sale. He was honest and open with information and helped us make the best decisions. His impressive knowledge and experience were evident in all of our conversations – he was always ready with an answer or anecdote no matter what situations or questions we had. He was really easy to talk to and my dog loved him from the first time we met. She would be excited anytime Pinder came by. I will be recommending Pinder to anyone I know who needs a Realtor. He even assisted me with finding a rental property for me after the sale. When I am ready to purchase again, he will be the Realtor I go to. Thank you Pinder for all that you have done!” - Elaine
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
TESTIMONIALS From My Sellers, Buyers & Investors Made this very stress filled time in our lives a breeze! “ I want to thank you Pinder for the hard work you did with the purchase of our new home and sale of the old one. Your easy care manner and thoughtfulness for your clients made this very stress filled time in our lives a breeze. I was very impressed with your vast knowledge of all the facets involved with these procedures. From the various paperwork, financial, legal advice and even the home inspection it went off without a hitch. You are well connected with all the people who are involved with this process which is why you are successful. This is why I have informed all my friends who are thinking of moving to call you because I have always believed in you and you have proven me right. Continued success my friend.” - Val and Dan Pinder took the time to ensure that we were completely comfortable “My Family and I would like to thank Pinder Singh for guiding us through the process of selling our first house and the purchase of our new home. Pinder took the time and care to ensure that we were completely comfortable every step of the way. We were immediately impressed that Pinder was very thorough and asked questions at each property in order to receive our feedback, but never with the pressure to purchase. When we found the right property, we had the confidence in Pinder that he gave us the right advice in selecting the right home for our family. We also appreciated the guidance with the details of the inspections, the offer, and recommendations for legal representation. We are extremely pleased with your professionalism and we highly recommend Pinder’s services to friends and family.” -Lisa and Robert You would be hard pressed to find anyone that cares as much as he does “My family and I would like to thank Pinder for his incredible help with buying our first home. When faced with a multiple offer situation Pinder went above and beyond to ensure that we knew what to expect and was able to get the job done. His dedication and all around ability enabled us to purchase our dream home. Pinder made himself available to answer any and all questions we had. His vast knowledge kept us at ease through every step of the process even since the sale he as continued to help us out in any way possible. Anybody that uses Pinder as their agent will find themselves very well served. You would be hard pressed to find anyone that cares as much about their clients as he does.” -Amanda and Craig
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
TESTIMONIALS continued His professionalism went beyond what one would expect from a broker “After the passing of my husband after a long illness, my daughter and I had to make a very difficult decision on whether to remain in our condominium or find another cheaper alternative. Finally deciding to sell, I remembered a gentleman that we met inside the elevator a few days ago. He left some real estate brochures. I gave him a call and listed our home for sale through him. We were impressed with his demeanor and knowledge as a realtor. In a matter of two weeks, he presented us with multiple offers. His professionalism went beyond what one would expect from a broker. My daughter and I saw and felt his care for our well being. He was very thorough, organized and well skilled in the art of negotiation. Thank you Pinder for all your hard work. We did not find the best real estate broker in Canada but also gained a friend for keeps.” - Tessie and Nica From My Sellers, Buyers & Investors He is not just an ordinary Realtor he works with you as a friend “My family and especially my kids would like to thank Pinder for his incredible help with buying our first home. Pinder went above and beyond and took care of everything as a thorough professional. He was able to understand our requirements completely and above all was able to keep us in the comfort zone at all times, very few people are like that, even my kids were always excited to see him. He is not just an ordinary realtor he works with you as a friend and always have great recommendations/suggestions. We wish him luck and Thank you again Pinder!” -Mahmood and Aroob He will always have your best interest at heart “ We recently sold and bought a house with Pinder and he made the process as stress free as possible through his professionalism and commitment to our needs. Although we are a big family, he ensured each one of our family members was informed about decisions and went out of his way to help us find our dream home. Pinder is very knowledgeable and dedicated in his profession. We can confidently confirm that he will always have your best interest at heart. We can’t thank you enough for your help and we look forward to working with you again in the future.” -Shaista, Ehsan, Saliha, Arfa, Nafila
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
TESTIMONIALS continued From My Sellers, Buyers & Investors
Endlessly optimistic and upbeat, Pinder is a pleasure to work with “Endlessly optimistic and upbeat, Pinder is a pleasure to work with. He connects well with others, genuinely appearing to care about their concerns and success. Pinder has extensive experience in the real estate industry, having worked in one of the country’s most successful brokerages.” - Phil Soper, CEO Royal LePage
Pinder made us sail through a quick and complex buy/sell transaction “Me and my family are really thankful to Pinder for all that he has done during our two transactions, buy and sell. We sold a house and we bought one. We had very tight deadlines to be met on both fronts. However, we did not want to compromise on inspection, financing and lots of other conditions that we had before we went ahead. Pinder was super patient and helpful and took us through the steps. Not only was he negotiating with multiple people for us but answering all our questions irrespective of the time. He is truthful, knowledgeable and not pushy at all. He would always go that extra mile to make sure we had our doubts cleared and were fully aware and informed. Thanks a lot Pinder!” - Ritesh and Nimisha
I would happily recommend him if anyone is looking to sell or buy real estate “Pinder Singh is my Real Estate Broker. He is a very hard worker and puts in the extra effort that others do not. He sold my condominium unit in TWO DAYS! I am thankful to him for his professional manner of handling the sale of my home. I would happily recommend him if anyone is looking to sell or buy real
estate.” - Fazal
Pinder has never been too busy to work through a new or challenging issue with me “Pinder’s welcoming and honest demeanor was obvious from our very first interaction. Since then, Pinder has never been too busy to work through a new or challenging issue with me and he is always patient and supportive throughout the process. This is a valuable asset given Pinder’s deep knowledge of the real estate industry and market. He always acts with kindness and consideration. He is not only professional, but always fun. ” - Sandra
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
COMPLIMENTARY STAGING According to the National Association of Realtors, staging can provide a return of 4x. Research shows that home staging can reduce a listing’s time on the market by one third to half, and could fetch as much as 6%-20% more than an empty home or a home not properly staged. Staging is a way of appealing to the emotions of a home buyer to make the home more attractive to the discerning eye of the potential buyer. The aesthetics are what people will see first when they enter your home and this is what will lead to a faster, more profitable sale. Our Proven Listing Strategy COMPLIMENTARY STAGING
Afterall, we sell homes 46% faster than the average Realtor on the Toronto Real Estate Board.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
Our Proven Listing Strategy COMPLIMENTARY STAGING
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
Our Proven Listing Strategy COMPLIMENTARY STAGING
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
Our Proven Multi-Media MARKETING SYSTEM MLS (MULTIPLE LISTING SERVICE) MLS is the largest online database of available real estate in Ontario and it’s where the majority of people begin their search. This website is accessible by over 60,000 real estate agents in the GTA area, each with (on average) four clients potentially looking for a place just like yours. MLS listings contain complete and detailed information about the property as well as full colour photographs. Talk to us about how we can get your home on multiple MLS systems! PROACTIVE PROSPECTING There are only two ways to find a buyer. You can wait for them to find you, or you can proactively go out and find them! We do both, and that means far more potential buyers for you and your home. VIEWING FEEDBACK You will receive feedback from our Team Administration Manager in regards to what agents have to say who have taken their clients through your property. You can contact the Team Administration Manager to view past and pending appointments, as well as read the reviews. We analyze all feedback and continually tweak your listing for maximum appeal. VIDEO TOURS In a sea of competitive listings, video tours give potential buyers a behind-the-scenes look at your home without having to leave their couch. Your custom video tour will be uploaded to several websites, social media and to YouTube, where hundreds of potential buyers have viewing access 24/7. This is an invaluable tool for today’s tech savvy, educated consumer. PROPERTY BROCHURES Breathtaking photos and vibrant descriptions make up your customized home brochure, designed as a memorable take-away for visiting buyers and their agents. These professionally designed brochures leave a lasting impression and often lead to repeat viewings.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
Our Proven Multi-Media MARKETING SYSTEM 24-HOUR ONLINE ADS Your property details and images are also immediately uploaded to all major advertising sites. Rest assured, your home is visible wherever buyers are looking. PRINT MARKETING In most cases, we distribute ‘Just Listed’ cards in your area to let your neighbours know that your property is for sale. It’s just one more way we widen the net to get your property the best possible exposure. Who knows who might end up buying your home? COMPLIMENTARY HOME STAGING CONSULTATION Studies suggest staged homes sell faster and attract more money, and in a changing marketplace, a staged home can make the difference between selling your home or not. Staging can be as simple as removing some clutter or as detailed as redesigning or refurnishing rooms. The choice is yours and our home-staging professionals will provide you with a complimentary recommendation list that will create maximum buyer appeal for your home. SOCIAL MEDIA CAMPAIGNING We actively maintain a strong social media presence utilizing Facebook pages, Instagram, YouTube and LinkedIn. Check us out. Your home will be everywhere!
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
Our Proven Multi-Media LUXURY MARKETING DuPont REGISTRY DuPont Publishing, Inc., founded in 1984 and headquartered in St. Petersburg, Florida, publishes five luxury lifestyle titles that reach individuals whose net worth significantly exceeds what is traditionally considered upscale. Today the DuPont REGISTRY name is synonymous with providing a panorama of lavish and luxury items for sale from exotic sports cars to elegant homes, from sophisticated motor yachts to specialty gifts and gadgets for the affluent lifestyle. After thirty years in the publishing industry, DuPont REGISTRY’s monthly magazines continue to be the leading publications for the high-end marketplace. The magazine distribution list includes regular subscribers in 55 countries.
More importantly, they have a great online following in the luxury marketplace. Search and browse through the world’s finest homes at the premier luxury real estate site at www.duPontREGISTRY.com. This website is the gateway to a ton of renowned luxury homes, fine estates and unique properties for sale from around the world. This site showcases the world’s finest luxury real estate for sale from the beaches of the Fiji Island to the mountains of Colorado. From tropical island estates to lush country cottages, DuPont REGISTRY brings a wealth of international luxury properties directly to the consumer in their home. duPont REGISTRY is the exclusive intermediary between ultra-affluent buyers and the luxury-real- estate sellers. I am proud to have showcased clients’ homes on DuPont REGISTRY as a DuPont REGISTRY ELITE AGENT. CARRIAGE TRADE
Only Royal LePage’s finest properties qualify for the Carriage Trade Luxury Property Marketing Program. Criteria are designed to preserve the distinguished nature of the luxury property market and reinforce the exclusivity of the Carriage Trade brand for you and your clients. Distinguishing characteristics can include: situated on coveted land, in a luxurious building, or a sprawling acreage; it may have breath-taking views or inspired landscaping; desirable waterfront or mountain location; exclusive privacy or limited access. Other items such as history, amenities, and design are also taken into consideration.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
SHELTER FOUNDATION As we are committed to strengthening the communities where we live and work, Royal LePage is the only Canadian real estate company with it’s own charitable foundation. The Royal LePage Shelter Foundation is Canada’s largest public foundation dedicated exclusively to funding women’s shelters and violence prevention programs. GIVING BACK
Every dollar raised goes directly to helping the more than 30,000 women and children who are served each year by the shelters and support programs we fund. Since 1998, the Shelter Foundation has raised more than $27 million. On an annual basis, we support approximately 200 local women’s shelters and 40-50 violence prevention programs through our national partnerships. We proudly donate, volunteer and help organize successful events as an Ally with Interim Place to benefit the women and children staying in our local shelter.
DIRECTOR AT THE MISSISSAUGA REAL ESTATE BOARD The Mississauga Real Estate Board operates as a not-for-profit corporation mandated through By-laws, and elected Board of Directors and monitored by a Governance Committee. One of the largest boards in Canada, MREB members have underscored a dedication to both the growth of the Profession and ethical practice in the field. As a previous Director for Mississauga Real Estate Board Pinder Singh is proud to have been part of an organization which has stood up for not just Realtors in Mississauga, but all residents. We have successfully opposed a secondary Municipal Land Transfer Tax, keeping Mississauga a viable option to purchase real estate. The board has worked hard at increasing education and resources to ensure residents receive the service they deserve. The ongoing efforts benefit the city and its residents.
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
CHECKLIST Preparing to List Your Home In preparation for listing your home, you will need to gather up a few things: A copy of your survey Your most recent annual property tax assessment The average cost of utilities (electricity, hydro, water) The age of your home Details of recent improvements or renovations A list of items you would like to exclude from the sale Pictures of seasonal features (i.e. gardens in bloom) A list of any easements or right-of-ways Receipts and warranties for recent home improvements “10 Best Features of Your Home” Worksheet Other relevant information (any upgrades, copy of floor plans, builder plans and/or model name)
For condominium owners:
Maintenance fees and a list of maintenance/fee inclusions Parking and locker numbers Pass key to the building
Status Certificate (if available) A list of by-laws and restrictions
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PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
YOUR TOP 10 LIST Describe 10 things you love most about your home or neighbourhood.
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PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
COMPARATIVE MARKET ANALYSIS
Information of comparable homes for sale and sold in your area
PINDER SINGH | ROYAL LEPAGE MEADOWTOWNE REALTY t 416.357.4999 | e pinder@pindersingh.com
100% Service Pledge Guarantee
We are dedicated to providing you with service that is professional, courteous and responsive in helping you sell your house. To fulfill this commitment, we agree to provide you with the following services: 1. Dedicate ourselves to making the process of selling your home as successful as possible. 2. Respect you and your needs and be honest and forthright. 3. Maintain your confidentiality and hold your best interests in the highest regard. 4. Value and respect your time, understand your needs and respond quickly. 5. Consult with you to determine your particular needs. 6. Use our experience, knowledge and training to best serve you. 7. Explain each step of the process so you can make informed decisions. 8. Provide an action plan for selling your house in an acceptable time frame. 9. Continue to meet your needs to the best of our abilities. 10. Provide you with feedback on home showings and open houses in a timely manner. 11. Keep you up-to-date on all activity with your listing. 12. Give you as much advance notice as possible when booking house showings. 13. Assist you in negotiating a successful offer to purchase when the time is right. 14. Provide you with information regarding other professionals (e.g. movers). If you are unhappy with our services for any reason, you can notify us and we will attempt to rectify the issue to the best of our abilities within 72 hours. If we do not live up to our commitments as outlined above, you can request that our broker/manager assign your listing to another salesperson within our brokerage. Seller’s Name:__________________________ Phone Number:________________________ Address:______________________________________________________________________ Associate’s Name: _______________ Signature: ___________________________________ Broker’s Name: _______________________ Date:___________________________________
I’M HERE TO HELP . If you'd like to discuss your home selling or buying needs or find out what's available or sold in your area, feel free to give us a call anytime. No cost or obligation.
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